Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth (Quantitative Marketing and Economics, (2019), 17, 3, (215-255), 10.1007/s11129-019-09211-9)

Volume: 18, Issue: 4, Pages: 469 - 471
Published: Dec 1, 2020
Abstract
No abstract.
Paper Details
Title
Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth (Quantitative Marketing and Economics, (2019), 17, 3, (215-255), 10.1007/s11129-019-09211-9)
Published Date
Dec 1, 2020
Volume
18
Issue
4
Pages
469 - 471
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