Sight unseen: The role of online security indicators in visual attention to online privacy information

Although data privacy is a compelling concern, prior inquiries have found that consumers do not adequately attend to data privacy policies. This research develops a framework delineating the effects of top-down/bottom-up processes and individual consumer differences in the need for cognition (NFC) and perceived control on visual attention to data privacy policies, including influences on perceptions, attitudes, and behavioral intentions. Using...