Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices

Volume: 96, Issue: 1, Pages: 9 - 24
Published: Mar 1, 2020
Abstract
Consumer journeys offers a powerful metaphor that has inspired diverse strategic frameworks to aid retailers in managing and designing customer experiences. Absent from existing frameworks, however, is a clear understanding of the journeys consumers perform as a collective that is bound by a shared identity and communal goals. Yet, whether taking vacations, going out to dinner, facing a health crisis, or setting up a household, much of...
Paper Details
Title
Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices
Published Date
Mar 1, 2020
Volume
96
Issue
1
Pages
9 - 24
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.