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Abstract
Purpose Marketing investigations on the concomitant variables of both service quality and relationship marketing are very scarce. Hence, the purpose of this study is to examine the customers’ perception of the Takaful (Islamic insurance) in relation to service quality and relationship marketing. More importantly, the examination of the impact of both service quality and relationship marketing on corporate image is further established....
Paper Details
Title
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Published Date
Dec 5, 2019
Journal
Volume
11
Issue
5
Pages
1175 - 1200
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Notes
History