Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Abstract
null null Emotion impacts fans' information processing and evaluation of sport sponsors. This paper examines the emotion of schadenfreude (joy at others' misfortune) within rivalry contests under a cognition-emotion theoretical framework. Study 1 assesses the relationships between appraisals of 11 rivalry antecedents and schadenfreude using survey data from 5,459 fans across six sport leagues. Results show that unfairness and cultural difference...
Paper Details
Title
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Published Date
Jan 1, 2021
Journal
Volume
124
Pages
708 - 719
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