Consumers’ attitudes and willingness to pay for organic eggs
Abstract
Purpose The purpose of this paper is to understand consumer attitudes toward organic eggs by identifying their profiles and estimating the degree of their willingness to pay (WTP) for eggs with different attributes in order to evaluate the position of organic eggs. Design/methodology/approach Empirical data were collected from a face-to-face cross-sectional market survey, which involved a choice experiment design and a series of questions...
Paper Details
Title
Consumers’ attitudes and willingness to pay for organic eggs
Published Date
Dec 11, 2019
Journal
Volume
122
Issue
2
Pages
678 - 692
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Notes
History