Friends with benefits
Abstract
Purpose This two-country comparative study’s purpose is to investigate antecedents to, and the consequences of a sense of belonging to a firm’s Facebook community. Design/methodology/approach The model was grounded in the theory of sense of community and tested through structural equation modelling. Consumer panels were used via online surveys. Findings Of the three antecedents hypothesised to influence an individual’s sense of belonging,...
Paper Details
Title
Friends with benefits
Published Date
Oct 14, 2019
Journal
Volume
31
Issue
6
Pages
947 - 969
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Notes
History