Sensory Aspects of Retailing: Theoretical and Practical Implications
Abstract
Sensory elements are an important aspect of both offline and online retail stores and can non-consciously influence consumer judgments and purchase behavior. In offline settings, ambient factors like scent, lighting, and music have been shown to influence customers’ shopping experiences and their buying behaviors. For online retail outlets, sensory factors related to color, display patterns, and layouts can have significant effects on consumer...
Paper Details
Title
Sensory Aspects of Retailing: Theoretical and Practical Implications
Published Date
Dec 1, 2019
Journal
Volume
95
Issue
4
Pages
111 - 115
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