Consumer and retailer views on the distribution of goods and services
Abstract
Whether neuromarketing methods can add value to marketing research depends on their cost-utility ratio and their ability to offer hidden information that cannot be obtained using other marketing research methods. Due to the limitations of functional magnetic resonance imaging (fMRI) for real-world situations and its high costs, the aim of this study was to examine the feasibility of a mobile functional near-infrared spectroscopy (fNIRS) system....
Paper Details
Title
Consumer and retailer views on the distribution of goods and services
Published Date
Feb 1, 2020
Journal
Volume
107
Pages
231 - 232
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Notes
History