A Theory of Guilt Appeals: A Review Showing the Importance of Investigating Cognitive Processes as Mediators between Emotion and Behavior
Abstract
Guilt appeals in the field of persuasion are quite common. However, the effectiveness of these messages is sometimes ambivalent. It is widely acknowledged that guilt leads people to engage into prosocial behaviors, but the effects of guilt can also be counter-productive (e.g., reactance-like effects). We argue that the explanations for these contradictions remain unsatisfactory and suggest that taking into account the implications of underlying...
Paper Details
Title
A Theory of Guilt Appeals: A Review Showing the Importance of Investigating Cognitive Processes as Mediators between Emotion and Behavior
Published Date
Nov 20, 2019
Journal
Volume
9
Issue
12
Pages
117 - 117
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