Effects of haptic cues on consumers' online hotel booking decisions: The mediating role of mental imagery
Abstract
This study proposes that haptic cues (in online reviews, companies' descriptive information provided) significantly influence consumers' willingness to book hotel rooms online. Four studies examining the effect of haptic cues and using both primary and secondary data produced consistent results. We identified mental imagery as the underlying mechanism. In addition, the effect of haptic cues is moderated by the match between type of traveler and...
Paper Details
Title
Effects of haptic cues on consumers' online hotel booking decisions: The mediating role of mental imagery
Published Date
Apr 1, 2020
Journal
Volume
77
Pages
104025 - 104025
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History