Which nudges do businesses like? Managers’ attitudes towards nudges directed at their business or at their customers

Behaviorally informed interventions are growingly used to nudge consumers for various goals. While consumers are usually the target of nudges, businesses are involved in nudges in two manners: either they are the target of the nudges (i.e., government-to-business, or G2B nudges), or they serve as “nudging agents" on behalf of government regulation (i.e., government-to-business-to-consumer, or G2B2C nudges). Businesses’ support of nudges might be...