Gender differences in vegetarian identity: How men and women construe meatless dieting

Meat is deeply associated with masculine identity. As such, it is unsurprising that women are more likely than men are to become vegetarian. Given the gendered nature of vegetarianism, might men and women who become vegetarian express distinct identities around their diets? Through two highly powered preregistered studies (Ns = 890 and 1775) of self-identified vegetarians, combining both frequentist and Bayesian approaches, I found that men and...