True sustainability and Business model innovation: the case of a new venture in IT services industry. Hybrid Business Model & Business Relationship Management
Pages: 48
Published: Jan 1, 2019
Abstract
BACKGROUND. Business Sustainability 3.0 has been studied by researchers mainly in non-profit originations instead of profit-seeking companies. They have proven that customers develop a positive attitude towards corporations’ business sustainability. This study aims to explore the business sustainability 3.0 and business model innovation in profit-seeking IT services new venture. Further, prove the assumption that new ventures hold an advantage...
Paper Details
Title
True sustainability and Business model innovation: the case of a new venture in IT services industry. Hybrid Business Model & Business Relationship Management
Published Date
Jan 1, 2019
Pages
48
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