Customer Churn Prediction in Telecommunications Using Gradient Boosted Trees
Abstract
Customer churn is a critical problem faced by many industries these days. It is 5–10 times more valuable to keep a long-term customer than acquiring a new one. This paper addresses the problem of customer churn with respect to telecommunication industry as churn rate is quite high in this industry (ranging from 10 to 60%) in comparison to others. Predicting customer churn in advance can help these companies in retaining their customers. The...
Paper Details
Title
Customer Churn Prediction in Telecommunications Using Gradient Boosted Trees
Published Date
Nov 17, 2019
Pages
235 - 246
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