Embarrassment Products, Web Personalization and Online Buying Behavior
Abstract
An important question that online companies face today is whether their customers will use personalization services at all, given the concerns of the buyer while buying different categories of products. In this study, we argue that buying specific product categories involve embarrassment and that such products are characterized by certain emotional distress that would impact the buying behavior of consumers. We also argue that content relevant...
Paper Details
Title
Embarrassment Products, Web Personalization and Online Buying Behavior
Published Date
Nov 1, 2019
Journal
Volume
50
Issue
4
Pages
92 - 108
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Notes
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