Employee Engagement and Internal Branding: Two Sides of the Same Coin?
Abstract
This study examines the link between employee engagement and internal branding. It seeks to understand which antecedent factors healthcare professionals consider important for employee engagement and what kinds of implications this engagement-related information may have for internal branding. The study reviews the literature on employee engagement and internal branding and presents a conceptualisation of the linkage between the two concepts....
Paper Details
Title
Employee Engagement and Internal Branding: Two Sides of the Same Coin?
Published Date
Nov 6, 2019
Journal
Volume
24
Issue
1
Pages
48 - 63
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Notes
History