The Effects of Surfing Manufactures` Corporate Social Responsibility(CSR) and CSR Fit on Corporate Image, Brand Attitude, Brand Attachment, and Purchasing Intention

The purpose of this study was to investigate the effects of surfing manufactures` Corporate Social Responsibility(CSR) and CSR fit on corporate image, brand attitude, brand attachment, and purchasing intention. A questionnaire method was used to collect data. The questionnaires were distributed among surfers around the surfing areas in the following regions, Busan, Jeju, Kangwon, Kyoungbuk. The surfers participated in the survey were limited to...