Voice of the Customer: Creating Client Centered Cultures in Accounting Firms for Retaining Clients and Increasing Profitability

Volume: 26, Issue: 2, Pages: 46 - 58
Published: Oct 10, 2019
Abstract
Client satisfaction and retention books line the shelves of library business sections and are frequently the subjects at conferences and online blogs. The relationship between client satisfaction and profitability is often assumed, yet not prioritized or measured. Instead, industries and companies are continuously developing new clients by selling their goods and services. The ability to compete simply on product or service no longer exists, and...
Paper Details
Title
Voice of the Customer: Creating Client Centered Cultures in Accounting Firms for Retaining Clients and Increasing Profitability
Published Date
Oct 10, 2019
Volume
26
Issue
2
Pages
46 - 58
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