On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues:

Published on Feb 1, 2020in Journal of Marketing Research
· DOI :10.1177/0022243719878390
Virginie Maille6
Estimated H-index: 6
Maureen Morrin27
Estimated H-index: 27
Ryann Reynolds-McIlnay2
Estimated H-index: 2
People like graspable objects more when the objects are located on the dominant-hand side of their body or when the handles point toward their dominant-hand side. However, many products do not have...
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