On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues:

Published on Feb 1, 2020in Journal of Marketing Research
· DOI :10.1177/0022243719878390
Virginie Maille6
Estimated H-index: 6
,
Maureen Morrin27
Estimated H-index: 27
,
Ryann Reynolds-McIlnay2
Estimated H-index: 2
Sources
Abstract
People like graspable objects more when the objects are located on the dominant-hand side of their body or when the handles point toward their dominant-hand side. However, many products do not have...
📖 Papers frequently viewed together
2013ICB: International Conference on Biometrics
4 Authors (Manabu Chikai, ..., Hitoshi Miyake)
1 Citations
2005
48 Citations
24 Citations
References42
Newest
#1Florian Loffing (University of Oldenburg)H-Index: 17
#2Lino Prelle (University of Kassel)H-Index: 1
Last. Rouwen Cañal-Bruland (FSU: University of Jena)H-Index: 21
view all 4 authors...
: According to the body-specificity hypothesis, left-handers (right-handers) are more likely to associate positive attributes with the left (right) side. We tested whether such body-specific influences also apply to evaluative judgments in realistic dynamic scenes. In two experiments (order counterbalanced), N = 231 participants watched videos from dual mogul competition where two skiers turn downhill through moguls side by side simultaneously and then comparatively rated the skiers' technical p...
2 CitationsSource
#1Xueru Zhao (SCNU: South China Normal University)H-Index: 3
#2Xianyou He (SCNU: South China Normal University)H-Index: 3
Last. Lixiang Huang (SCNU: South China Normal University)H-Index: 1
view all 6 authors...
This study explored whether body specificity unconsciously influenced preferences for certain people. Participants were presented pictures of the heads of 2 persons who were described as having the similar personality, profession and family background. They were instructed to choose 1 in each pair as the preferred date, preferred friend, more charismatic boss or as the better national leader. The results showed body specificity had an influence on the selection preference on first impression. Pa...
6 CitationsSource
#1Colleen P. Kirk (NYIT: New York Institute of Technology)H-Index: 10
#2Joann Peck (UW: University of Wisconsin-Madison)H-Index: 19
Last. Scott D. Swain (Clemson University)H-Index: 14
view all 3 authors...
Psychological ownership, or the feeling that something is mine, has garnered growing attention in marketing. While previous work focuses on the positive aspects of psychological ownership, this research draws attention to the darker side of psychological ownership—territorial behavior. Results of five experimental studies demonstrate that when consumers feel psychological ownership of a target, they are prone to perceptions of infringement and subsequent territorial responses when they infer tha...
37 CitationsSource
#1Adnan Adil (UOS: University of Sargodha)H-Index: 4
#2Anila Kamal (QAU: Quaid-i-Azam University)H-Index: 12
The present study is an empirical endeavor of exploring the role of promotive and preventative psychological ownership in the relationship of authentic leadership and psychological capital with burnout. A cross-sectional survey study was conducted among 500 faculty members of various public sector universities of Pakistan (209 male and 291 female teachers). PsyCap Questionnaire, Authentic Leadership Questionnaire, Psychological Ownership Questionnaire, and Maslach Burnout Inventory-Educator Surv...
2 CitationsSource
#1Ozgun Atasoy (University of Basel)H-Index: 1
#2Carey K. Morewedge (BU: Boston University)H-Index: 27
Digital goods are, in many cases, substantive innovations relative to their physical counterparts. Yet, in five experiments, people ascribed less value to digital than to physical versions of the same good. Research participants paid more for, were willing to pay more for, and were more likely to purchase physical goods than equivalent digital goods, including souvenir photographs, books (fiction and nonfiction), and films. Participants valued physical goods more than digital goods whether their...
55 CitationsSource
#1Pengxu WeiH-Index: 5
#2Ruixue Bao (China Rehabilitation Research Center)H-Index: 3
Last. Bin Jing (Capital Medical University)H-Index: 10
view all 4 authors...
Motor performance is improved by stimulation of the agonist muscle during movement. However, related brain mechanisms remain unknown. In this work, we perform a functional magnetic resonance imaging study in 21 healthy subjects under three different conditions: (1) movement of right ankle alone, (2) movement and simultaneous stimulation of the agonist muscle or (3) movement and simultaneous stimulation of a control area. We constructed weighted brain networks for each condition by using function...
207 CitationsSource
#1Elger L. Abrahamse (UGent: Ghent University)H-Index: 24
#2Jean-Philippe van Dijck (UGent: Ghent University)H-Index: 17
Last. Wim Fias (UGent: Ghent University)H-Index: 61
view all 3 authors...
The maintenance of serial order in verbal working memory (WM) is a major unsolved puzzle in cognitive science. Here we review a series of studies showing that serial order in verbal WM closely interacts with spatial processing. Accordingly, we outline the “mental whiteboard hypothesis,” which postulates that serial order in verbal WM is grounded in the spatial attention system. Specifically, serial context in verbal WM is provided by binding the memoranda to coordinates within an internal, spati...
24 CitationsSource
#1Amanda K. Montoya (OSU: Ohio State University)H-Index: 7
#2Andrew F. Hayes (OSU: Ohio State University)H-Index: 56
Researchers interested in testing mediation often use designs where participants are measured on a dependent variable Y and a mediator M in both of 2 different circumstances. The dominant approach to assessing mediation in such a design, proposed by Judd, Kenny, and McClelland (2001), relies on a series of hypothesis tests about components of the mediation model and is not based on an estimate of or formal inference about the indirect effect. In this article we recast Judd et al.'s approach in t...
304 CitationsSource
#1Alison F. Eardley (University of Westminster)H-Index: 9
#2Stephen Darling (Queen Margaret University)H-Index: 18
Last. Jose L. Van Velzen (Goldsmiths, University of London)H-Index: 21
view all 5 authors...
Although researchers have consistently demonstrated a leftward attentional bias in visual and representational (e.g. tactile/mental number line) line bisection tasks, the results from audition have been mixed. Differences in methodology between auditory and visual bisection tasks, especially with regards to the location of stimuli of peripersonal versus extrapersonal space, have also meant that researchers have not been able to compare performance in visual, tactile and auditory line bisection d...
5 CitationsSource
#1Hu Xie (UO: University of Oregon)H-Index: 1
#2Elizabeth A. Minton (UW: University of Wyoming)H-Index: 14
Last. Lynn R. Kahle (UO: University of Oregon)H-Index: 47
view all 3 authors...
Abstract Promoting healthy food choice is a central issue for public welfare and a continuous challenge for marketers and policy makers. This research examines how marketing communication elements, such as visuals and text, can be used to encourage healthy food choices. Extending previous research in automatic process mental simulation, this research examines whether visual presentations of food items can trigger a different type of automatic mental simulation that is outcome oriented. Results f...
15 CitationsSource
Cited By2
Newest
#1Ryan S. Elder (BYU: Brigham Young University)H-Index: 10
#2Aradhna Krishna (UM: University of Michigan)H-Index: 53
2 CitationsSource
Source