The relation between symmetry in food packaging and approach and avoidance words

Volume: 73, Issue: 5, Pages: 654 - 663
Published: Nov 19, 2019
Abstract
Research on aesthetic science has demonstrated that people generally prefer symmetrical over asymmetrical compositions. However, it remains unclear whether and how such compositions relate to the concepts of approach and avoidance motivation, especially in consumer contexts. In addition, it is not known how symmetry may influence such concepts in contexts where objects can differ in terms of their hedonic values (symmetry/product taste...
Paper Details
Title
The relation between symmetry in food packaging and approach and avoidance words
Published Date
Nov 19, 2019
Volume
73
Issue
5
Pages
654 - 663
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