Shopping online? The role of imagination and gender

Volume: 53, Issue: 12, Pages: 2604 - 2628
Published: Dec 3, 2019
Abstract
Purpose This study aims to examine gender differences in the impact of imagining product use on purchase decisions. The authors argue that while imagination can enhance purchase intention for female consumers, it can be detrimental to male consumers. This study explores the conditions under which imagination can be turned into a positive device for male consumers. Design/methodology/approach Three experimental studies were conducted. The first...
Paper Details
Title
Shopping online? The role of imagination and gender
Published Date
Dec 3, 2019
Volume
53
Issue
12
Pages
2604 - 2628
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.