How artificial intelligence will change the future of marketing
Volume: 48, Issue: 1, Pages: 24 - 42
Published: Oct 10, 2019
Abstract
In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive interactions with practice, the authors propose a multidimensional framework for understanding the impact of AI involving intelligence levels, task types, and whether AI is embedded in a robot. Prior research typically addresses a subset of these dimensions; this...
Paper Details
Title
How artificial intelligence will change the future of marketing
Published Date
Oct 10, 2019
Volume
48
Issue
1
Pages
24 - 42
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