Marketing Inclusion: A Social Justice Project for Diversity Education
Abstract
Challenges related to marketplace diversity present an opportunity to prepare students to successfully engage with diversity through innovative curricular approaches. The present research develops a semester-long course project designed to enhance students’ awareness and understanding of diversity and inclusion issues from a social justice perspective. We discuss the context of diversity issues in business schools and identify key issues...
Paper Details
Title
Marketing Inclusion: A Social Justice Project for Diversity Education
Published Date
Oct 11, 2019
Volume
42
Issue
1
Pages
59 - 75
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