Veterans’ preferences for tobacco treatment in primary care: A discrete choice experiment

To evaluate US veterans’ preferences for smoking cessation counseling and pharmacotherapy. A discrete choice experiment (DCE) was conducted in 123 Veterans Health Administration primary care outpatients who planned to quit smoking within 6 months. Key attributes of tobacco cessation treatment were based on literature review and expert opinion. We used a hierarchical Bayesian approach with a logit model to estimate the part-worth utility of each...