Online brand communities’ contribution to digital business models
Volume: 13, Issue: 4, Pages: 437 - 463
Published: Nov 20, 2019
Abstract
Purpose There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach Data were collected from a convenience sample of 712 cases gathered among young European...
Paper Details
Title
Online brand communities’ contribution to digital business models
Published Date
Nov 20, 2019
Volume
13
Issue
4
Pages
437 - 463
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History