A single-response emotion word questionnaire for measuring product-related emotional associations inspired by a circumplex model of core affect: Method characterisation with an applied focus

Product-centric emotion research can deepen understanding of consumers’ product experiences and food choices. Emotion measurement has become widespread in product research, and questionnaires where consumers respond to emotion words are popular and manifold. The present research adds to this multiplicity by presenting a parsimonious single-response questionnaire that spans the dimensions of pleasure and arousal, and their combinations. These are...