Predicting Fan Behavior Through Egocentric Network Analysis: Examining Season-Ticket Holder Renewal
Abstract
The purpose of this study is to utilize egocentric network analysis to predict repurchase behaviors for college football season-ticket holders. Using a research approach grounded in network theory, we included the relational and behavioral characteristics of sport fans in a binomial regression model to predict renewal decisions among college football season-ticket holders. More specifically, we developed a model that incorporates the egocentric...
Paper Details
Title
Predicting Fan Behavior Through Egocentric Network Analysis: Examining Season-Ticket Holder Renewal
Published Date
May 1, 2020
Journal
Volume
34
Issue
3
Pages
217 - 228
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