Chatbot Adoption in Tourism Services : A Conceptual Exploration

Published on Oct 14, 2019
· DOI :10.1108/978-1-78756-687-320191006
Dandison C. Ukpabi7
Estimated H-index: 7
,
Bilal Aslam2
Estimated H-index: 2
,
Heikki Karjaluoto39
Estimated H-index: 39
Sources
Abstract
Originality/value: This study is one of the earliest studies that advances firm-level adoption of chatbots by integrating two key organizational theories.
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