If It Works, I like It: Consumer Acceptance of Food-Related Nudging
Volume: 32, Issue: 4, Pages: 361 - 378
Published: Sep 25, 2019
Abstract
The aim of the current study is to investigate factors that influence consumer acceptance of food-related nudging. Previous studies indicate that perceived effectiveness may positively influence acceptance of nudging, while limited freedom of choice may reduce acceptance. On this basis, acceptance, perceived effectiveness and perceived limited freedom of choice were measured for 11 different food-related nudges in a national representative...
Paper Details
Title
If It Works, I like It: Consumer Acceptance of Food-Related Nudging
Published Date
Sep 25, 2019
Volume
32
Issue
4
Pages
361 - 378
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