Love of nature as a mediator between connectedness to nature and sustainable consumption behavior

Despite the importance of having a love of nature, it is unclear as to how this love affects the different dimensions of sustainable consumption behavior (SCB). Drawing on love of nature and connectedness to nature, we propose that this love, consisting of passion for nature, intimacy with nature, and commitment to nature, is beneficial to SCB. Furthermore, we suggest that connectedness to nature is the driving factor of love of nature. We...