Exploring digital corporate social responsibility communications on Twitter
Abstract
null null Many brands utilize social media to communicate with consumers, but are they taking advantage of these media's potential for co-creation? We explore this in the corporate social responsibility (CSR) context where online CSR dialogs form as brands interact with consumers using social media. Study 1 examines eight brands' digital CSR communications on Twitter and suggests these dialogs are present but are rarely part of the process with...
Paper Details
Title
Exploring digital corporate social responsibility communications on Twitter
Published Date
Sep 1, 2020
Journal
Volume
117
Pages
675 - 682
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