At the stadium or at home: the effect of broadcasting matches

Volume: 9, Issue: 5, Pages: 495 - 505
Published: Sep 19, 2019
Abstract
Purpose The purpose of this paper is to analyse simultaneously the effect of attendance at the stadium on the size of the TV audience, taking into account the effect of price and uncertainty of outcome hypothesis on both the TV audience and stadium attendance. The paper assumes that a home-team effect exists and influences potential spectators’ decision to go to the stadium or to stay at home. Design/methodology/approach The data set consists of...
Paper Details
Title
At the stadium or at home: the effect of broadcasting matches
Published Date
Sep 19, 2019
Volume
9
Issue
5
Pages
495 - 505
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