Selling to Barricaded Buyers
Abstract
In business-to-government and business-to-business transactions, suppliers often have limited access to buyers during the buying process. The authors term these buyers “barricaded buyers.” Despite...
Paper Details
Title
Selling to Barricaded Buyers
Published Date
Sep 11, 2019
Journal
Volume
83
Issue
6
Pages
2 - 20
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Notes
History