The effects of self-efficacy, process feedback, and task complexity on escalation of commitment in new product development

Volume: 34, Issue: 8, Pages: 1641 - 1653
Published: Oct 7, 2019
Abstract
Purpose The purpose of this paper is to investigate the effects of self-efficacy, process feedback and task complexity on decisions by managers to continue or discontinue a new product after receiving negative performance feedback. Design/methodology/approach This paper uses a classroom experiment design and uses logistic regression and a chi-square test to analyze the data. Findings The findings of this paper show that self-efficacy, process...
Paper Details
Title
The effects of self-efficacy, process feedback, and task complexity on escalation of commitment in new product development
Published Date
Oct 7, 2019
Volume
34
Issue
8
Pages
1641 - 1653
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