The Effect of Packaging Perceptual Cues on Consumer Disposal Behavior of Partially Consumed Products
Volume: 4, Issue: 4, Pages: 352 - 362
Published: Oct 1, 2019
Abstract
This article finds that aesthetic packaging perceptual cues influence consumer premature disposal behavior of partially consumed products. Specifically, in the context of bottled water, we...
Paper Details
Title
The Effect of Packaging Perceptual Cues on Consumer Disposal Behavior of Partially Consumed Products
Published Date
Oct 1, 2019
Volume
4
Issue
4
Pages
352 - 362
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