Marketing perspectives on digital business models: A framework and overview of the special issue
Volume: 36, Issue: 3, Pages: 341 - 349
Published: Sep 1, 2019
Abstract
Strong digital developments are changing markets, and firms may adopt a digital business model to deal with these developments. This special issue focuses on such digital business models. In this editorial, we discuss the relevance of digital business models, propose a conceptual framework, and discuss how digital business models affect firms, firm performance, and markets. We introduce the papers in this issue and show how they each fit within...
Paper Details
Title
Marketing perspectives on digital business models: A framework and overview of the special issue
Published Date
Sep 1, 2019
Volume
36
Issue
3
Pages
341 - 349
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