What help do you need for your fashion shopping? A typology of curated fashion shoppers based on shopping motivations

With the increasing digitalization of traditional retailing, omnichannel retailing has become a growing global phenomenon. The result is the emergence of a new type of shopper who expects a seamless shopping experience across digital and physical channels. As a hybrid between offline and online, the retail innovation curated retailing combines the advantages of these channels, particularly in the fashion and apparel industry. In curated fashion...