Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
Abstract
Authenticity has often been considered to be a key theme in contemporary consumer culture. One of its manifestations is how branded market offerings can maintain authentic meanings, especially in a market increasingly saturated with counterfeit substitutes. By following a Baudrillardian perspective, we focus on fashion objects in the “branded luxury” category to problematize the sanctity of the authentic/counterfeit distinction. We argue that...
Paper Details
Title
Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
Published Date
Aug 19, 2019
Journal
Volume
20
Issue
1
Pages
23 - 43
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