How to define and measure risk perceptions
Abstract
Research on risk perceptions within the tourism domain suffers from two closely related problems: diverging conceptual and measurement definitions. The lack of precision and standardization is hindering comparisons of findings across studies as well as systematic accumulation of knowledge. The present paper gives some examples of how diverging definitions of risk may constitute a serious problem. It also shows how measures of perceived risk are...
Paper Details
Title
How to define and measure risk perceptions
Published Date
Nov 1, 2019
Journal
Volume
79
Pages
102759 - 102759
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