An empirical assessment of the Consumer Agency Model: Evidence from India and China

Volume: 25, Pages: 85 - 99
Published: Apr 3, 2018
Abstract
This research empirically validates the Consumer Agency Model which illustrates consumer reactions to the introduction of new Western products to emerging markets. This study represents...
Paper Details
Title
An empirical assessment of the Consumer Agency Model: Evidence from India and China
Published Date
Apr 3, 2018
Volume
25
Pages
85 - 99
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