Manufacturer Strategy on Service Provision in Competitive Channels
Abstract
A manufacturer commonly distributes through a set of retailers who are authorized to sell its product; demand-enhancing services may also be provided by the manufacturer. These services may be granted to all authorized retailers (uniform service provision) or to a favored few authorized retailers (differential service provision). To determine when a manufacturer does—or does not—bestow equal service levels, we develop a model of one manufacturer...
Paper Details
Title
Manufacturer Strategy on Service Provision in Competitive Channels
Published Date
Sep 12, 2019
Volume
29
Issue
1
Pages
72 - 89
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