Consumer acceptance of blending plant-based ingredients into traditional meat-based foods: Evidence from the meat-mushroom blend

There is a growing trend towards shifting from meat-centric to plant-forward diets both within industry and society today. It is happening to improve impacts on the environment, public health, and animal welfare. Aligned with this, many new plant-based alternatives to traditional meat based foods and diets are being introduced. Research has focused on testing sensory characteristics and appeal with consumers. The current study responds to calls...