The Return of the Celebrity Fashion Muse: Brand Endorsement, Creative Inspiration and Celebrity-Influenced Design Communication

Volume: 25, Issue: 6, Pages: 757 - 776
Published: Sep 19, 2021
Abstract
This article examines the current prevalence of fashion designers working in association with celebrity ‘muses’, famous figures drawn from acting and popular music, who serve to front brand campaigns, but also embody the identity of fashion houses and inspire designers. The article discusses the ancient origin of the Muse figure and explores the ways in which the muse principle was incorporated into fashion via the model, but subsequently...
Paper Details
Title
The Return of the Celebrity Fashion Muse: Brand Endorsement, Creative Inspiration and Celebrity-Influenced Design Communication
Published Date
Sep 19, 2021
Volume
25
Issue
6
Pages
757 - 776
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