The moderating impact of perceived globalness on consumers’ purchase intentions for copycats: The pleasure of hurting global brands

Volume: 36, Issue: 10, Pages: 936 - 950
Published: Jul 26, 2019
Abstract
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Paper Details
Title
The moderating impact of perceived globalness on consumers’ purchase intentions for copycats: The pleasure of hurting global brands
Published Date
Jul 26, 2019
Volume
36
Issue
10
Pages
936 - 950
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