Conceptualising a Multi-level Integrative Model for Trust Repair

Trust in business is at an all-time low due to a continuous stream of high profile scandals and wrongdoings. Businesses affected by trust erosion must repair this trust to survive. Conceptualising a model for trust repair based on the integrative framework proposed by Bachmann et al. (2015), this paper suggests the inclusion of four moderating variables to aid selection, implementation and success of six key trust repair mechanisms. Moderating...