Cueing healthier alternatives for take-away: a field experiment on the effects of (disclosing) three nudges on food choices

The current field experiment demonstrates the effectiveness of nudging to promote healthy food choices. Three types of nudges were implemented at a take-away food vendor: 1) an accessibility nudge that placed fruits at the front counter; 2) a salience nudge that presented healthy bread rolls to be more visually attractive; and 3) a social proof nudge that conveyed yoghurt as a popular choice. We additionally assessed whether nudging effects...