Predicting Self‐declared Movie Watching Behavior Using Facebook Data and Information‐Fusion Sensitivity Analysis

The main purpose of this paper is to evaluate the feasibility of predicting whether yes or no a Facebook user has self‐reported to have watched a given movie genre. Therefore, we apply a data analytical framework that (1) builds and evaluates several predictive models explaining self‐declared movie watching behavior, and (2) provides insight into the importance of the predictors and their relationship with self‐reported movie watching behavior....