Meaningful CSR Communication via Digital Media
Published: Jul 4, 2016
Abstract
It has regularly been stated that consumer demand for CSR is larger than ever, but do consumers really want to be informed about the ethical behaviour of brands? Does digital media have an impact on meaningful CSR communication? A research analysing consumer reaction to social media posts about CSR is limited. Using mixed method, this study examined the UK consumer attitudes towards CSR and its communication in digital media plus its consequent...
Paper Details
Title
Meaningful CSR Communication via Digital Media
Published Date
Jul 4, 2016
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