Drivers of Impulse Buying at Retail Stores: Mediating Role of Customers’ Loyalty
Abstract
The major objective of this study was to examine the impact of drivers of impulse buying on the customers’ loyalty and to assess the mediating effect of customers’ loyalty to the impulse buying at the retail stores. In order to meet the objective, a questionnaire survey was conducted among 529 customers of retail stores. SMARTPLS3 was used to analyze the data collected from the survey. Findings suggest that CSR, store attractiveness and trust...
Paper Details
Title
Drivers of Impulse Buying at Retail Stores: Mediating Role of Customers’ Loyalty
Published Date
Jul 5, 2019
Journal
Volume
15
Issue
8
Pages
1 - 1
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